From Warner Bros.
WARNER BROS. CONSUMER PRODUCTS AND NEXCARE™ BAND TOGETHER TO PROVIDE PRODUCTS WITH CHARACTER APPEAL
Partnership Unites 3M Adhesive Technology Behind Nexcare™ Bandages with Fun Character Designs and Characters that Kids Will Love
June 13, 2011 – Burbank, CA and St. Paul, MN – Warner Bros. Consumer Products (WBCP) and Nexcare™ Bandages from 3M today announced a new licensing agreement to bring some of the most popular Warner Bros. characters to first aid aisles across the mass market, supermarket and drug store retailers nationwide.
As part of the themed collection of Nexcare™ Bandages, Warner Bros. characters such as Scooby-Doo, Batman and Looney Tunes will be featured on Nexcare™ Comfort Pals™ and Nexcare™ Tattoo™ Waterproof Bandages. Designed with the needs of children and families in mind, this collection of Nexcare™ Bandages leverages 3M adhesive technology and a unique shape designed for a better seal around the pad to keep out dirt and germs.
“When the bumps and scrapes of childhood require a Nexcare™ bandage, we are pleased that our characters will now bring a bit of fun to the healing process,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
“The Nexcare™ Brand is excited to be partnering with Warner Bros. Consumer Products to bring such fun and relevant characters to parents who are serious about healing,” said Luiz Castro, Global Business Manager, Nexcare™ Brand, 3M Consumer Health Care Division. “The Warner Bros. characters will bring smiles to all ages whenever a Nexcare Bandage is needed.”
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.
Posted by Dustin Fritschel