From Warner Bros.
WARNER BROS. CONSUMER PRODUCTS PARTNERS WITH UNDERGIRL TO CREATE TRENDY FUNDERWEAR FEATURING DC COMICS FEMALE SUPER HEROES
Pop Culture-Imbued Underwear will be Available at Specialty Stores
Burbank, Calif., June 14, 2011 — Warner Bros. Consumer Products (WBCP) announced today a partnership with underwear manufacturer Undergirl, the Juniors division of Underboss Productions, to create a line of women’s underwear and sleepwear featuring some of DC Comics’ favorite female super heroes. Among the femme fatales in the DC Comics universe are Wonder Woman, Batgirl and Supergirl.
Undergirl is the leading manufacturer and innovator of Juniors underwear and sleepwear, including whimsical tanks, bikinis, panties, bras, tutus and pajamas. The partnership is set to run through 2013.
The new female-empowered super hero collection will be available in time for back-to-school shopping at specialty stores, including Hot Topic, Spencer’s and Journeys.
“The female super heroes of the DC Comics Universe have a unique appeal to women, and Undergirl was a natural choice for a partner,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “Undergirl’s DC Comics collection has something for every woman, whether you’re fun-loving or crime-fighting.”
“We are thrilled to work with Warner Bros. Consumer Products and their DC Comics properties. I’ve wanted to work with them ever since I was a kid hooked on their TV shows after school and blowing my allowance on their comics every weekend.” said David Cohen, president and owner of Undergirl. “We have no doubt that the fierce women of DC Comics and our fun product lines will prove to be a terrific match.”
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
Undergirl is the first lingerie brand to successfully cater to the ever fickle 15-30 year old Juniors demographic. Known for being the company that launched the low-rise and the screen-printed panty trends in the 90’s, the company is now taking licensed inner and sleepwear to the next level.
Posted by Dustin Fritschel