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DCU Spotlight: DC Super Friends Interactive Book App

From Warner Bros.

WB/ScrollMotion Partnership

Warner Bros. Consumer Products and ScrollMotion Kids Announce

DC Super Friends: Race to Save Christmas Interactive Book App

DC Super Friends: Race to Save Christmas Debuting Exclusively on the App Store


New York, NY – November 29, 2011 – Warner Bros. Consumer Products (www.warnerbros.com), one of the leading licensing and retail merchandising organizations in the world, and ScrollMotion (www.scrollmotion.com), creative leaders in the digital publishing business, introduce DC Super Friends’ first-ever interactive storybook app for iPad®. DC Comics' most beloved Super Heroes await a digital adventure this holiday season with the brand-new story, DC Super Friends: Race to Save Christmas, debuting exclusively on the App Store.


In DC Super Friends: Race to Save Christmas, Santa is the guest of honor at the DC Super Friends' holiday party – but he’s running late to the event. When Superman and The Flash decide to investigate, they realize that Santa is missing, and the race to save Christmas is on!


“We are thrilled to have created the first DC Super Friends interactive book app just in time for the holidays,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Now kids can experience their favorite DC Comics Super Heroes in this innovative new format.”


This interactive Reader app features tappable surprises, puzzles, digital coloring pages, sticker activities, and hidden DC Super Friends Points that users can collect to receive an in-app reward – an exclusive emailable holiday postcard. The app also includes professional narration, sound effects, word highlighting, and record-your-own audio.


ScrollMotion Kids’ Stickers feature enables kids to create their own super hero scenes by placing digital DC Super Friends stickers atop animated backgrounds. Children can use multi-touch to grow, shrink, and spin the characters, and can also save and share their creations. Additionally, users can personalize their app by taking a photo with the DC Super Friends or importing a picture from Photos.


“Through the DC Super Friends: Race to Save Christmas app, kids are one step closer to the extraordinary action-packed world of DC Super Friends,” said Josh Koppel, Co-Founder and Chief Creative Officer of ScrollMotion. “We’re proud to unite kids and long-term fans with these fantastic comic characters, and to present an entertaining and educational digital experience that continually surprises users along the way.”


DC Super Friends: Race to Save Christmas is made available through ScrollMotion Kids’ groundbreaking platform, which has revolutionized children's books and is powering bestselling kids’ titles. Children acquire knowledge best through discovery and play, and ScrollMotion Kids apps provide hands-on interactivity to promote learning through technology.


To celebrate the launch, a 99 cents promotional sale of DC Super Friends: Race to Save Christmas app will take place Tuesday, November 29th through Sunday, December 4th on the App store. iPad users can now download at http://j.mp/DCSFXMAS.


About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.


About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.


About ScrollMotion
ScrollMotion is a creative technology company devoted to reshaping how people experience digital information and entertainment. The award-winning ScrollMotion platform powers interactions and communications never before possible, changing the way the world’s biggest companies, including Oprah, Sesame Street, G.E., and Disney deliver content. ScrollMotion believes technology should enable, not dictate, the creative process and offers solutions that help companies create and distribute across digital devices. To find out more, please visit www.scrollmotion.com.


About ScrollMotion Kids
ScrollMotion Kids helps families discover new ways to learn and play, combining your favorite childhood stories with the wonder of digital interactivity. Visit us at www.scrollmotionkids.com.


Posted by Dustin Fritschel

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