It’s an annual event that everyone here at The Batman Universe look forward to – Batman Day. This year, Batman Day takes place on Saturday, September 16th. DC Comics is marking this global event in a big way. In anticipation of this event, DC Comics has revealed plans for the event. Events will extend across the spectrum from comics, to stores, to the TV screen. Take a look below to see all that’s in store for Batman fans around the globe.
For Comic Book Fans
At participating comic book shops while supplies last, fans can choose from a great selection of Batman titles celebrating Gotham’s Caped Crusader:
Batman/Catwoman: The Gotham War: Prelude Batman Day Special Edition #1 – Prepare for “The Gotham War” with this free special-edition comic book featuring a 10-page prelude story and preview pages from Batman/Catwoman: The Gotham War: Battle Lines #1, which sets the stage for a fight between the Bat and the Cat for the future of Gotham City!
Batman & The Joker: The Deadly Duo #1 Batman Day Special Edition – Batman & The Joker: The Deadly Duo is the dark and brutal Gotham opus from comics legend Marc Silvestri, and to help promote the September 12 release of the hardcover collection, DC is releasing a free Batman Day exclusive edition of Batman & The Joker: The Deadly Duo #1.
Batman #608: Batman Day Special Edition – Batman #608 kicked off DC’s iconic Hush storyline, one of the most beloved Batman stories of the past 25 years. Available for $9.99, this first issue of the 12-part saga returns for Batman Day 2023 like you’ve never seen it before—re-presented with a foil version of Jim Lee’s iconic second printing cover, featuring the Dark Knight standing watch over Gotham City. This commemorative issue is the perfect complement to the Batman: Hush 20th Anniversary Edition collection available for pre-order now (on sale October 18).
Two new titles also release on Batman Day:
Batman ’89 Hardcover Collection – Batman ’89 is the comic fans have wanted for years, continuing the story of the classic 1989 Batman film with all-new adventures, as written by Batman screenwriter Sam Hamm and illustrated by comics superstar Joe Quinones! As part of DC’s Batman Day 2023, fans can purchase ($29.99) a striking new version of the Batman ’89 hardcover collection, featuring a spot foil special-edition dust jacket paying homage to the iconic movie poster for the 1989 film!
Batman: Gargoyle of Gotham #1 – Eisner Award-winning writer and artist Rafael Grampá and colorist Matheus Lopes deliver a twisted take on the Dark Knight, Gotham City, and a never-before-seen rogues gallery in this highly anticipated DC Black Label series launch! Batman: Gargoyle of Gotham #1 arrives with amazing variant covers by Jim Lee, Frank Miller and Jock, David Finch, Paul Pope, and Priscilla Petraites.
For Batman Day 2023, the DC UNIVERSE INFINITE digital subscription service (DCUI) will feature a curated list of great Batman team-up stories for subscribers, as well as a selection of iconic Batman stories to read for free (in front of the paywall). For more details and a free trial, check out the website at http://www.dcuniverseinfinite.com. DCUI is not available in all countries and is not intended for children.
For Lovers of Film and TV
The festivities don’t end there. Warner Bros. Pictures will also be celebrating Batman Day in its own way on the big screen and the small screen:
Christopher Nolan’s seminal Batman trilogy will be screened in select cinemas in North America. Check your local listings to find Batman Begins (2005), The Dark Knight (2008) and The Dark Knight Rises (2012), back on the big screen.
Batman Day on Max – Max is offering a robust and incredible selection of live-action and animated movies, plus streaming series that celebrate the Dark Knight and Gotham City, including such blockbuster movies as Matt Reeves’s The Batman (airing on HBO September 16 at 1:45pm);the films by Tim Burton, Batman and Batman Returns; Christopher Nolan’s Dark Knight Trilogy, Batman Begins, The Dark Knight and The Dark Knight Rises; Batman v Superman: Dawn of Justice and more. Fans of Batman in animation can look forward to an equally huge lineup of titles, including the complete Batman: The Animated Series, Batman: The Doom That Came to Gotham, Batman: Hush, Batman: Mask of the Phantasm, The LEGO® Batman Movie, and others. For a complete lineup of Batman content for Batman Day, be sure and check out the Batman Day hub at http://www.DC.com/BatmanDay.
Batman Day Across Warner Bros. Discovery Networks
New Batwheels Episodes on Cartoon Network – Batwheels, DC’s Super Heroic series for preschoolers, returns with new episodes on Sept. 11 at 7:45 a.m. From Warner Bros. Animation, the high-speed animated series follows a group of young super-vehicles as they help Batman, Batgirl, and Robin keep the streets of Gotham City safe. This batch includes a special episode featuring the voice of the legendary Batman actor Adam West, which will debut on Friday, Sept. 15, ahead of Batman Day on Sept. 16. Max will air these same episodes on September 16, and Cartoon Network will air Batman-themed episodes in the series’ regular time slots at 9:30-11:00 a.m. and 1:00-2:00 p.m.
From September 3 through September 24, Adult Swim will air four fan-favorite Batman films by Tim Burton and Joel Schumacher: Batman (1989), Batman Returns, Batman & Robin, and Batman Forever.
TNT will host a Batman Day Movie Marathon all day on September 16, featuring airings of the Christopher Nolan Dark Knight Trilogy (Batman Begins, The Dark Knight, and The Dark Knight Rises), plus Justice League and Batman v Superman: Dawn of Justice.
TBS will host a The Big Bang Theory Batman Day Marathon, featuring fan-favorite Batman-themed episodes of the popular sitcom.
Food Network’s Outrageous Pumpkins will air a special superhero themed episode on October 15th, where the final carvers are challenged to create their own superhero and superpowers. Then things get supersized in the Big Carve when the competitors depict a scene of the one and only DC’s Batman facing off against one of his iconic enemies to save Gotham City.
Batman Day on YouTube Kids
The DC Kids YouTube Channel will feature new, original Batman programming throughout September in honor of Batman Day, with videos spotlighting Batman-themed toys from Spin Master, Batwheels (Fisher-Price), new episodes and music videos of the DC Super Friends CG series (based on the Imaginext line of toys), and four LEGO© Batman videos showcasing the 2023 line of products.
Additionally, Warner Bros. Discovery Global Consumer Products has partnered with a variety of influencers including Sir Dork who specializes in “Action Toy Photography” as well as noted engineer James Hobson and the team at Hacksmith Industries who will be presenting a special Batman Day-themed video on their YouTube channels.
Batman Day Experiences
Celebrating the 35th anniversary of Warner Bros. Pictures’ 1989 film Batman, Warner Bros. Discovery Global Themed Entertainment will bring the film to symphony halls around the globe as part of its DC in Concert series in 2024. Guests will enjoy the film projected onto a larger-than-life screen while Danny Elfman’s iconic musical score is performed by a live orchestra. Visit www.DCFilmsinConcert.com beginning Sept. 8 for dates and ticket information.
This October at Northridge Fashion Center in Los Angeles, Escapology will unveil its latest Batman-themed escape room experience. In collaboration with Warner Bros. Discovery Global Themed Entertainment, Escapology’s new Northridge location will feature eight themed games including Batman: The Dark Knight Challenge and Scooby-Doo and the Spooky Castle Adventure. The world’s fastest-growing escape room company, Escapology challenges players to use their wits to escape within a 60-minute time limit. Fans can visit https://www.escapology.com for more information.
At the Warner Bros. Studio Tour Hollywood, a free Batman Day pin and exclusive reprint of Justice League #1 (featuring Batman) by Geoff Johns, Jim Lee, Scott Williams, and Alex Sinclair is available to all ticketed Studio Tour guests on Batman Day. Guests can also purchase these items at the WB Studio Store, while supplies last. For more details on the Warner Bros. Studio Tour Hollywood and to purchase tickets, visit the website at https://www.wbstudiotour.com.
Batman Day Products
New Batman Toys from Spin Master – On Batman Day, unleash the ultimate Batman experience with an all-new line of Batman toys from Spin Master. Fight crime with the 12-inch Batman Adventures figure that transforms into an armored-up Batman so he can complete his missions. With 12 pieces of armor, accessories, and 17 points of articulation, Batman is geared up to fight crime in Gotham City. Perform wild and unstoppable stunts indoors with the Stunt Force Batmobile RC! This new Batman RC can conquer any indoor obstacle, featuring soft tires that ensure a safe ride and a turbo boost button that takes the action to the next level.
Exclusive Batman Day Items from the DC Shop – Throughout September, the DC Shop will offer an incredible collection of exclusive collectibles for the ultimate Batman fan!
An impressive, 1:8 scale, handcrafted sculpture, the Batman Classic TV Series Light Up Masterpiece Sculpture features the Dynamic Duo posed heroically atop the Gotham City Police Department, answering the illuminated Bat-Signal. The poses, facial expressions, composition, and costuming—including genuine fabric and satiny-finish capes—magnificently evoke the heroic and laser-focused diligence of TV’s most beloved crime-fighters.
The exclusive Gotham City Classics Limited Edition Pin Set features a set of five 3D nickel-plated pins celebrating Batman’s iconic vehicle, the Batmobile. All pins have moving wheels and showcase fan-favorite Batmobiles throughout the years—from Batman (1966), Batman (1989), Batman: The Animated Series (1992), and Batman Forever (1995). The Batmobile from Batman Forever glows in the dark, and the fifth pin is a special one: it’s the Batmobile Communicator from the 1989 film, which slides out the “microphone.”
Exclusive to the DC Shop and inspired by the original jacket worn by the series’ crew, the Batman: The Animated Series Bomber Jacket features an embroidered Warner Bros. logo with “Batman Crew ’92” on the front and the series’ iconic logo embroidered on the back. Versatile with a relaxed fit, it can be styled for streetwear, athletic, or semi-formal looks, as well as coming in handy during chillier days.
Amazon will be celebrating Batman Day 2023 with a full month of exciting offerings, kicking off September 12 with a shoppable Amazon Live event featuring comic book creator Todd McFarlane. Customers can also shop the Amazon Batman store for featured deals on over 700 items running throughout the month, including exclusive Batman Day 2023 apparel for adults and kids from Merch on Demand, Amazon’s print-on-demand service, as well as comic books, DVDs, toys, and collectibles from DC Publishing, LEGO, Mattel, Spin Master, Funko, Bandai, Trevco, Hallmark, and more.
Available for pre-order at participating retailers and on sale October 13, Batman: Arkham Trilogy collects Rocksteady Studios’ award-winning video games, for the first time on Nintendo Switch. Developed for Switch by Turn Me Up Games, the iconic package will include the critically acclaimed Batman: Arkham Asylum, Batman: Arkham City, and Batman: Arkham Knight, complete with all previously released downloadable content (DLC). Experience the legendary “Arkhamverse” games by becoming the Dark Knight and delivering justice to the most notorious DC Super-Villains.
For Fans of Digital Collectibles
For DC Bat Cowl Holders, the first run of Batman: The Legacy Cowl, based on the votes of Bat Cowl digital collectible holders, comes to its thrilling conclusion in Batman: The Legacy Cowl #3, airdropping to all DC Bat Cowl holders on September 15! Bat Cowl holders will also receive a 20 percent discount in the DC Shop starting September 16 (available in the U.S. only) and can look forward to an online celebration of Batman Day. For more information about the Bat Cowl Collection please visit https://nft.dcuniverse.com.
DC Hybrid Trading Cards by HRO will be airdropping “Batman Day” digital packs from a commemorative “Batman Day” digital collection to collectors who complete one of two possible quests via the HRO app. Starting Monday, September 18, fans can either scan in 14 physical hybrid cards (two flowpacks) or open any two digital packs to receive a “Batman Day” 4-pack, while supplies last. This 12-card collection features artwork of Batman-themed characters: Batman, Catwoman, Harley Quinn, Nightwing, The Joker, and Robin. Visit the HRO website at https://hro.gg/ for more information and get scanning to join in on the Batman Day fun!
All weekly DC Collectible Comics drops in September will help celebrate Batman Day! DC3 Super Power Packs – Series Batman, a first-of-its-kind digital comics pack where purchasers receive three randomly selected comics from the five available, with rarities from Common to Legendary, will be available all month long starting Tuesday, September 5. Batman #1, the Dark Knight’s most coveted first issue and the first appearance of The Joker and Catwoman, will be released on Thursday, September 14!
Be sure to check https://nft.dcuniverse.com all month for more Batman drops!
McFarlane Toys Digital will gift all fans that download the Viewer App from https://mcfarlanetoysdigital.com and connects their wallet by September 15th, 11:59PM PST, a FREE Batman digital collectible. Anyone who collects the complete set, will be granted an allowlist spot for the upcoming Batmobile drop, on September 21st.
Batman Day Around The World!
Across the globe, fans will have a chance to share in their love of Batman, along with other favorite Bat-Family and DC characters as they team-up with the Caped Crusader in immersive experiences:
Batman Day in the UK – In the United Kingdom, Bat-fans can experience Batman Unmasked, the UK’s most comprehensive Batman and The Joker showcase to date with never see before costumes and props featured in Batman (1989), Batman Forever (1995), Batman & Robin (1997), Batman Begins (2005), The Dark Knight (2008), The Dark Knight Rises (2012), Batman V Superman: Dawn of Justice (2016), Justice League (2017), Joker (2019), The Batman (2022). Plus, two of Heath Ledger’s costumes from The Dark Knight (2008) will be displayed in the UK for the first time ever, as well as Joaquin Phoenix’s costume from Joker (2019), alongside iconic props. Brand-new Batman Day merchandise will be available on site in the Zavvi store and fans can also enjoy the brand-new special edition Batman/Catwoman: Prelude to Gotham War and Batman & The Joker: The Deadly Duo #1 and over 100 more comics which will be available in a special comic book are. Batman Unmasked opens to the public 15th – 17th September.
To celebrate the 15th anniversary of The Dark Knight, the film will also be returning to select cinemas nationwide from September 15th alongside Joker and Batman (1989) to celebrate Batman Day. Retailers will also support Batman Day, with promotions across key UK partners including HMV, The Entertainer, Smyths Toys, Hamleys, Amazon and WB Shop. At home, fans will be able to join the Batman Day celebrations with special Batman programming on Sky and Cartoon Network. Sky will be airing nine Batman titles on Sky Cinema across 16th and 17th September, along with seventeen Batman titles on demand, whilst Cartoon Network will screen Teen Titans Go and Batwheels on 16th and 17th September as well as new Batman compilations on Cartoon Network YouTube channels.
Batman Day in Italy – The Maximo Shopping Center in Rome will host an immersive area entirely dedicated to Batman, alongside his faithful ally Robin. Throughout the weekend of September 16 and 17, fans of the Dark Knight will have the fantastic opportunity to capture inspired photos and videos, immersing themselves in the world of the beloved character and the iconic settings of Gotham City.
On Boomerang there will be special programming the weekend of September 16, including a Batwheels marathon. Sky Italia will launch a new edition of the pop-up channel Sky Cinema Batman from September 25 through September 30. The channel will broadcast The Batman, directed by Matt Reeves and starring Robert Pattinson, and the Dark Knight Trilogy from Christopher Nolan, in addition to the iconic Batman films from Tim Burton (Batman, Batman Returns) and Joel Schumacher (Batman Forever, Batman and Robin). This full lineup of movies will also be available on NOW.
On the consumer products side, clothing manufacturer Kappa will launch a special line of Batman-themed clothing items, including sweatshirts, T-shirts, and pants, featuring the Kappa and Batman logos. Kappa will also offer a selection of oversize sweatshirts and T-shirts with graphic prints featuring Batman images from the Warner Bros. Discovery archives. The Kappa x Batman collection will be on sale throughout September 2023 exclusively on kappa.com, in Robe di Kappa branded stores, and in select multi-brand stores. The items will also be available in France, Spain, Portugal, and Turkey.
Batman Day in France – On September 16th, Batman fans of all ages are invited to experience immersive experiences inspired by DC’s Batman at Boom Boom Villette Paris, including an escape game experience, Pathé La Villette, IFly, Quiz Room. Presented by Dama Dreams and Warner Bros. Discovery Global Themed Entertainment, Batman Escape will feature two distinct escape game experiences featuring interactive puzzles, live actors, high-quality projection mapping, and more surprises. An immersive lounge and a retail store where fans can purchase exclusive merchandise will be at the center of the venue. Fans can find more information on https://www.instagram.com/dccomics_fr/ and register for tickets at https://batman-escape.com.
Batman Day in Germany – In Germany, Batman fans will have the chance to celebrate Batman Day 2023 on September 16th in Berlin with an exclusive Fan Event at Berlin’s famous Zoo Palast. Highlights of this day-long celebration are a movie marathon of The Dark Knight Trilogy, an exhibition of the original Batpod and other props and costumes from the movies, cosplaying, influencers, goodie bags and more.
Younger Bat-Fans will have the opportunity to explore the exclusive and interactive Batcave Pop-up square at the prestigious department store KaDeWe in Berlin. Starting September 11th for a period of two months, kids (and adults) can interact at the Pop-up square of 26,5 m2 at the toys department with the elaborate Batcave Photo Opp, lifesize muckle figures of their Super Hero, promoters, film themed décor, Batman Spin Master and other Batman merchandise for sale.
Cartoon Network will present on September 16th and 17th from 7:20 am until 12:05 pm each day the special programming: The Big Batman Party with Teen Titans Go!
Warner TV and TELE5 TV (Private TV channel) will honor the Batman Day on September 16th by showing a Batman- six-pack with each network showcasing three movies featuring the iconic DC Super Hero.
Warner TV Film plans to air a triple feature of Tim Burton’s Batman, followed by Christopher Nolan’s Batman Begins, and concludes with Batman v Superman: Dawn of Justice. TELE 5 TV will host a separate triple feature of Batman movies, including Tim Burton’s Batman, 2005’s Batman Begins, and Batman v Superman: Dawn of Justice.
Batman Day in Spain – In Madrid, fans will team up to form a huge Bat-Signal honoring Batman on his special day. This unique event will allow as many fans as possible to take part in recreating the iconic symbol projected in the skies of Gotham City to summon Batman.
In addition, special TV programming will take place throughout the month of September:
Warner TV will host a special month of Batman–themed programming, featuring Batman films every Saturday in September. A total of 11 feature films will be shown, including the Tim Burton films starring Michael Keaton, The Dark Knight Trilogy from Christopher Nolan and starring Christian Bale, plus the premiere of the animated film Batman: The Killing Joke and the two-time Oscar-winning movie Joker, directed by Todd Phillips and starring Joaquin Phoenix.
New episodes of Batwheels, as well as Batwheels shorts on HBO Max.
Young Bat-Fans will be treated to a special programming event on Boing, LEGO® Batman: The Movie, DC Super Heroes Unite, and episodes of Teen Titans Go! and Batwheels. In addition, the Boing app will have an area dedicated to special Batman Day programming, with selected episodes of Teen Titans Go! and Batwheels.
Parque Warner Madrid will feature an exclusive exhibition of three iconic Batmobiles from Batman and Robin, Batman Forever and Batman Begins. Fans will also be treated to an opportunity to meet and greet actors in costume as Batman, Catwoman and other DC Super-Villains and watch them in a special Batman Day parade.
The celebration will continue with special Batman Day products, sweepstakes and surprise events at participating retailers.
Batman Day in Mexico – Bat-fans in Mexico will be treated to a whole month of can’t-miss consumer products and collectible items, ending with an incredible fan experience at the Liverpool Mexico store in the Perisur mall. Fans and the general public alike can take part in various photo ops (including photos with Batman), ending the celebration with the lighting of the iconic Bat-Signal outside the store.
Mattel brands Hot Wheels and Imaginext will spotlight a fun and playful line of toys, from iconic Bat-vehicles and amazing playsets to an extensive collection of products inspired by the hit kids’ television series Batwheels. From Funko, collectors can choose from a wide variety of Batman and Batman-themed vinyl Pop! figures, available at specialized stores including Limited Edition and Distrito Max.
LEGO offers an incredible line of Batman construction sets, featuring legendary Bat-vehicles and iconic characters like The Joker. This collection will allow fans to re-create their favorite Bat-moments and can be found at participating department stores, toy stores, specialty stores, and Walmart. Toymaker Ruz is offering fans a large collection of 18″ action figures, plushies, and more products spotlighting Batman, available at Juguetron and participating mass-market retailers.
Apache offers incredible tricycles, scooters, skates, and helmets designed for little and not-so-little ones at home to have days filled with action and adventure. You can find them at Walmart and Bodega Aurrera stores. Retailers Optima and Cuidado con el Perro feature must-have outerwear collections from Aurimoda and Avante for fans that want to represent the Dark Knight in style. K-Swiss will also carry a special Batman Day collection that includes T-shirts, backpacks, caps, sweatshirts, and footwear.
Spin Master brings an exciting collection of action figures for fans and collectors. This line of figures has been designed to take fans to Gotham City. Each figure represents a unique interpretation, from their iconic costumes to the poses and expressions that everyone knows and loves. Collectors and fans of all ages can explore the history and legacy of the Dark Knight through these amazing 4, 6, and 12-inch figures. Find them in department stores, mass markets, and specialty stores.
With unique designs, Mascara de Látex presents a collection of t-shirts that you can get in their online store.
Special Batman Day-themed collections and items will also be available from Punto Zeta, Grupo Control, Fotorama, Smash, Carl’s Jr., and Vianney.
Batman Day in Brazil – Several events throughout São Paulo will celebrate Batman Day 2023 in Brazil. The city that embraced the Caped Crusader’s influence on pop culture by having a tourist attraction spontaneously named after the beloved character will again welcome a commendatory [BH1] mural as an homage to the fans.
Beco do Batman (Batman’s Alley) in Vila Madalena, an iconic place to visit for all street-art enthusiasts, will kick off the September 16 festivities with the unveiling of the brand-new panel designed by Loud that will portray Batman teaming up with Blue Beetle.
The traditional Batman Run by Yescom will once again unite over 7,000 runners claiming the streets of São Paulo in a circuit that has Anhembi as the starting point and features a series of attractions like music (DJ Kamila, Mach 5, and Lucyana Villar), cosplay contests, and a themed food court.
The city takeover wouldn’t be complete without the Bat-Signal lighting the skies of São Paulo. Besides the already-famous appearance at the Farol Santander (Edifício Altino Arantes) downtown, this year a second beam at the Shopping Eldorado mall facade will delight Casa Warner visitors as well as the thousands of Paulistas passing through the vicinity of Pinheiros.
The Batman Day celebration in Brazil will also feature Batman-themed merchandise available at the best retail stores, including apparel and decoration items available at the DC Store, playthings from action figures to musical instruments at toy stores, and stylish attire options at the best-in-class fast-fashion shops and department stores.
The Batman Day celebration in Argentina, Ecuador, Colombia, and Peru features merchandise from prestigious retail partners that will bring the Dark Knight’s inspiration to fans’ everyday life. The diverse line of products includes:
- Argentina: Toys by Kinderland, El Mundo del Juguete, and Zebra; apparel and decorative items at Changomas, Coppel, and Coto; and specialty pieces combining art and functionality at GeekT and Morph stores.
- Central America: Apparel collection by Industrias St Jack’s.
- Colombia: Apparel collection by Maquila and caps by Jagi.
- Ecuador: Backpacks and accessories by Disvasari and apparel by Fibran.
- Peru: Falabella collection of Batman-inspired merchandise and apparel by Textiles Arval.
On September 16, a Buenos Aires Batman-themed marketing event by Caffaro & Osito Azul will present children with an uncanny bike ride at Dardo Rocha, where they will enjoy painting, raffles, and other fun activities. In a similar activation, fun activities will be offered to Peruvians at Real Plaza shopping mall in Lima.
In Singapore, DC Asia will celebrate with an exclusive Batman Day back-to-back screening of Batman Begins and Aquaman movies. To receive tickets to the screening, fans can participate in the contest via DC Asia social pages. Lucky screening attendees can also test their knowledge of The Caped Crusader for chances to win exclusive DC merchandise from POP MART, Hot Toys Cosbi and Secretlab.
In the Philippines Legendary Beast Studios will open pre-orders from November for its interpretation of a 1/3 scale Batman statue in an iconic, heroic museum pose.
In Thailand, Lazada will celebrate Batman Month in September by giving away Batman mini Bluetooth speakers to qualifying purchases from the online retailer’s DC Shop. Also in September, Mondelez is set to introduce limited edition Harley Quinn themed Halls XS sugar-free candy, available exclusively at all 7-11 convenience stores across Thailand. Inspired by the character, the candy is in ‘Double Trouble’ flavors of ‘Super Cool’ and ‘Super Spicy’.
In South Korea, DC will work with local influencer Chodan and WEBTOON artist Wanana to host a DC game livestream on Batman Day. Each personality will embody and bring to life Batman and DC Super-Villain The Penguin through the session. In addition, fashion brand SPAO will debut a t-shirt capsule collection featuring a mashup of its own character Woodie and Batman. The three designs will be available for sale nationwide in the fourth week of August, through SPAO’s online store and 100 retail stores. In September, South Korean infant and children’s apparel provider Suhyang Networks will release children’s innerwear featuring Batman. To be marketed under its ‘Laughing Child’ brand, the product will be on sale online and 47 retail stores.
In Malaysia, fashion brand TOMAZ will release its limited-edition DC Batman TQ030D-D1 and TQ030D-D2 watches in August. Inspired by Batman’s design language, TOMAZ’s black on black and black on gold timepieces can pair with formal, dressy, or casual outfits. In September, jewelry retailer Aurora Italia will offer its limited edition 1g 24k gold bar collection featuring the Batmobile from Batman (1989) with a custom Bat emblem.
China will launch an integrated campaign to celebrate Batman Day 2023. As its centerpiece, Shanghai’s modern area will have its iconic sights and features take on the Batman theme. The Batmobile will be displayed and the Bat-Signal will shine during the stunt. The venue is set to offer Batman-themed experiences from across WBD businesses to local fans and visitors.
In India, key partners will return to replicate their success of Batman Day 2022 by running digital campaigns and marketing collaborations with key opinion leaders. DTC partners including The Souled Store, Bewakoof and Redwolf will conduct online marketing campaigns to drive sales, while partners like Reliance Trends, Bioworld, Pantaloons and Max will launch new collections of Batman-themed products.
In Japan, there will be a variety of celebration promotions for fans celebrating Batman Day. Daikanyama Tsutaya Books in Tokyo will host a Batman pop-up store from September 8 to 21, while on Batman Day, September 16, there will be live drawing by an artist and a Bat-Signal photo-op. In theaters, The Dark Knight Trilogy films will be screened in 35mm film at 109 Cinemas Premium Shinjuku from September 15 to October 5. On TV, Cartoon Network will present a special program stunt on September 16, airing an animated Batman-related programs. THE CINEMA will air Batman v Superman: Dawn of Justice and Justice League from September 16. In publishing, ShoPro Books will hold a BATMAN DAY 2023 Fair at bookstores, comic book specialty stores, and some e-commerce stores nationwide starting September 14. During the period, purchases of eligible Batman and Harley Quinn books will receive original purchase benefits. The official DC social account will be running a campaign from September 8 to 22, during which participants can win Batman and Harley Quinn merchandise.
In Australia, Batman fans can celebrate Batman Day in a number of ways. A Batman/Batgirl mural will be displayed in Redfern, Sydney for the 4 weeks of September & supported with Batman Day key art street posters scattered around Sydney to promote the global activities via the QR Code.
Get inspired with local influencers as they show their appreciation of Batman and how they will be celebrating Batman Day. This could be building Batman LEGO, visiting Madame Tussauds Sydney to see The Justice League, going on the Batwing Spaceshot & DC Rivals HyperCoaster at Movie World, QLD or watching a movie marathon of Batman films on Foxtel’s Movies Action channel all day on Batman Day.
For our pre-school Batman fans, there will be an exclusive Batwheels product launch event in both Melbourne and Sydney where pre-schoolers can watch Batwheels, have their face painted, meet Batman himself and play with the newly released Fisher-Price Batwheels toys and Scholastic Batwheels activity sets now available at Target and Big W.
In New Zealand, New Zealand Mint (NZM) leads the way with innovative, pure silver and gold collectible coins for fans around the world. NZM has classic and iconic Batman releases year round celebrating Gotham City’s Caped Crusader, including the limited-edition release legal tender coin, featuring the first comic dedicated to Batman. This superb coin displays a coloured image of the cover of the Batman #1 comic from March 1940, available globally online at New Zealand Mint. A truly unique collectible! ($109-$209US).
The celebrations continue across retail with plenty of opportunities to purchase Batman merchandise from apparel to toys, stationery, costumes, tech, party and more at all major retailers including Big W, Target, Kmart, Best & Less, & EB Games to name a few.
For more news on all the Batman Day activations happening around the globe, check out the Batman Day Hub at http://www.DC.com/BatmanDay and follow @Batman on Twitter, Instagram, and Facebook.
