Well it seems that The Dark Knight Rises has another marketing partner. While we have already seen some of the buses on the road featuring promotional art for The Dark Knight Rises, it seems that Greyhound is also hosting a contest. Here is the official press release including details about the contest.
Greyhound Announces "Go Greyhound to Gotham City" Contest; Winner Will Receive a Trip for Two to New York to Live Like Bruce Wayne!
DALLAS (June 25, 2012) — Greyhound today announced it is giving one lucky person and their guest the chance to “Go Greyhound to Gotham City.” The contest is in partnership with Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises — the epic conclusion to filmmaker Christopher Nolan’s Batman trilogy, hitting theaters July 20. From June 22 to Aug. 3, Dark Knight enthusiasts can enter to win a trip for two to New York and live like Bruce Wayne, the billionaire industrialist and philanthropist whose secret identity is Batman.
“Elevating the typical travel experience is what Greyhound proudly offers every day, so we’re pleased to offer Batman fans a chance to live like a billionaire in partnership with Warner Bros. Studios,” said Dave Leach, president and CEO, Greyhound Lines, Inc. “Although there will only be one winner, everyone can travel in style and enjoy great service when they ride our new fleet of buses, which offer express routes between major cities and luxurious amenities — such as Wi-Fi, leather seats and extra legroom — typically found on more expensive travel options.”
The winner and one guest will receive roundtrip airfare for two to New York City, limousine service on a custom Greyhound VIP coach between the airport and hotel, a three-night hotel stay at a four-star or higher hotel, a sunset champagne helicopter tour over Manhattan and dinner at the three Michelin-starred Jean-Georges restaurant.
The grand prize winner will be selected by random drawing and notified by telephone and mail by Sept. 7. To enter the “Go Greyhound to Gotham City” contest and to review restrictions, official rules and details, please visit www.greyhound.com/thedarkknightrises in the United States. Canadian residents can enter and view official rules at www.greyhound.ca/thedarkknightrises.
To promote the sweepstakes, Greyhound is launching a major campaign featuring key art elements from The Dark Knight Rises, using online advertising, a promotional website, in-terminal materials and signage, and social media. Most notably, the company has installed the film’s title treatment on the windows of more than 500 of its new buses across the country, as well as fully wrapped 14 buses that showcase the film’s main characters, Batman and Bane, in a stand-off. The wrapped buses can be seen in some of Greyhound’s biggest markets including New York, Los Angeles, Dallas, Chicago and Atlanta.
About Greyhound
Greyhound is the largest North American provider of intercity bus transportation, serving 3,800 destinations across the continent. The company also provides Greyhound Package Express (GPX) and charter services. In 2010, it introduced Greyhound Express, which provides direct service between major cities on new buses equipped with free Wi-Fi, power outlets, comfortable leather seats and extra legroom. Since its inception, Express has rapidly expanded to serve more than 70 markets in North America. For fare and schedule information and to buy tickets, call 1-800-231-2222 or visit the Web site at www.greyhound.com. Follow Greyhound on Twitter for the latest news and travel deals at http://twitter.com/GreyhoundBus and “Like” us on Facebook at http://www.facebook.com/GreyhoundBus.
About “The Dark Knight Rises”
Opening in theatres and IMAX on July 20, 2012, “The Dark Knight Rises” stars Christian Bale, Michael Caine, Gary Oldman, Anne Hathaway, Tom Hardy, Marion Cotillard, Joseph Gordon-Levitt, and Morgan Freeman. Christopher Nolan directed the film from a screenplay by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer. Emma Thomas, Christopher Nolan and Charles Roven are the producers, with Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull serving as executive producers, and Jordan Goldberg co-producing. “The Dark Knight Rises” is based upon Batman characters created by Bob Kane and published by DC Comics. Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Film by Christopher Nolan, “The Dark Knight Rises,” to be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film has been rated PG-13 for intense sequences of violence and action, some sensuality and language.
Posted by Dustin Fritschel
